Marks and Spencer logo
Media playback is unsupported on your device
Video

Can 'star studded' M&S ad boost sales?

High Street retailer Marks and Spencer has reported a fall in sales of non-food items in the first half of the year.

Like-for-like sales in non-food items were down 1.5% compared with the same period last year. The retailer launched its autumn/winter ranges in September.

Food sales were up 2.5%, while pre-tax profits came in at £280.6m - virtually unchanged from a year ago.

M&S said it remained cautious for the rest of 2013.

The BBC Emma Simpson examines the chain's Christmas advert and looks to Marks and Spencer's future in 2014.

Go to next video: M&S boss on profits and the £199 onesie