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The challenges of e-commerce in India

E-commerce is growing in India, but faces challenges with delivery infrastructure and customers' reluctance to use bank cards, as Shilpa Kannan reports.

Indian store-owners got together this week to offer three days of discounted shopping - but only for those buying via the internet.

Shilpa Kannan met some of the 200 retailers involved in the annual online shopping festival in Delhi and asked them about the potential for e-commerce in India.

She found that while internet shopping is growing, it faces unique challenges in India.

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