A woman looks at movie posters in China
Media playback is unsupported on your device
Video

China's movie market to rival Hollywood

There's a new power player in Hollywood - and its name is China.

Over the next decade, the mainland's movie market is forecast to overtake North America to become the biggest in the world.

But finding commercial success there is both hard and highly competitive.

Ellen Eliasoph, president and chief executive at Village Roadshow Entertainment Group Asia, says it is the most exciting time to be working in the Chinese film business.

The BBC's Sharanjit Leyl spoke to her to find out more.

Go to next video: China's consumer spending drive