The sign for a branch of Marks ^ Spencer on January 7, 2014
Media playback is unsupported on your device
Video

'M&S should have held its nerve', says analyst

Marks and Spencer has suffered another fall in sales for its clothing and homewares unit, with like for like sales down 2.1%.

M&S said it had been a challenging quarter for the general merchandise market, with unseasonal conditions and higher levels of discounting.

Retail analyst Bryan Roberts said the company "should have held its nerve" and not pushed ahead with pre-Christmas sales.

Go to next video: M&S boss: Sales generally improving