Wooing Asian wine customers online
Asia's demand for wine is on the rise, with the region generating $28bn (£17bn) of sales last year.
According to industry forecasts, the region's wine market is set to become nearly as big as America's within three years.
As a result, some wine companies are looking for new ways to engage Asia's consumers.
One of them, a website called Wine Family, allows producers to market their wines to consumers directly through the internet because of Asia's high use of social media.
Ashleigh Nghiem reports from Singapore.
30 Jan 2014
- From the section Business