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Sainsbury's reports first sales fall for nine years

Sainsbury's has reported its first fall in sales for nine years and says the grocery market is growing at its slowest rate since 2005.

In the 10 weeks to 15 March, like-for-like sales, which strip out trading at new stores, fell 3.1% excluding fuel.

It blamed a fall in food prices, the later timing of Easter and unseasonable weather for the decline in sales.

Emma Simpson reports.

  • 18 Mar 2014
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