Chinese supermaket
Media playback is unsupported on your device
Video

Consumer goods demand higher in Asia

The world's largest consumer goods companies have seen slow growth in profits over the last decade - that is according to accountants Ernst & Young.

But emerging markets, mostly in Asia, are proving more profitable. By 2016, Asia will account for one quarter of the global consumer products market.

More than a third of the growth in the consumer market will be coming from the region.

Consumer analyst Andrew Cosgrove explains what is behind the growth in Asia.

Watch more reports on Asia Business Report's website.