Digby Jones returns to the shop floor in TV series
He started out working at his family's corner shop in Birmingham, but Digby Jones went on to become a minister for trade and investment and one of the UK's most respected business leaders.
Now, in a three-part TV series, Lord Jones of Birmingham is using his specialist knowledge to help British businesses tackle the challenges they face.
He spoke to BBC Breakfast about why he wanted to be involved in the project and how much he enjoyed the challenges he faced.
Digby Jones: The New Troubleshooter, BBC Two, Thursday April 10, 20:00 BST
10 Apr 2014
- From the section Business