Bookshop in Mumbai
Media playback is unsupported on your device
Video

India elections: Politics, personalities and publishing

One industry that is trying to make money out of the Indian election campaign - and people's thirst for political insight - is publishing.

Dozens of books have come out on a variety of personalities and themes.

The BBC's Sameer Hashmi went to one of Mumbai's biggest bookshops to find out more.

Watch: India Business Report

Go to next video: The growth of Indian publishing