Justin King in Sainsbury's supermarket
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Sainsbury's boss King 'will respond' to competition

Sainsbury's chief executive Justin King has been telling BBC News what he thinks about competitors announcing price cuts.

Morrisons last month announced price cuts on over a thousand of its products.

Asked about the cuts, he said: "We measure 15,000 prices every single day... If some of our competitors move their prices we will respond."

  • 07 May 2014
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