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Chinese e-commerce eyes rapid growth

Online retailers in China are gearing up for what promises to be the most lucrative day of their year.

It's China's "Singles Day" - which started as an excuse for the country's young singles to spoil themselves and do a little online shopping.

But now it has turned into the world's biggest day for online retail.

ABR speaks to Goh Mui Fong, a partner at consultancy firm A.T. Kearney, about the rise in Chinese e-commerce.

Go to next video: 'Singles Day' for China retailers