Indian Vistara airline targeting premium customers
The airline industry in India is not for the faint hearted. Almost all Indian operators are haemorrhaging money.
But that hasn't stopped a new entrant - a joint venture between Tata and Singapore Airlines called Vistara, which recently took to the skies after the sector was opened up to foreign investment.
It offers a more premium service than low cost carriers. But why does it think it will succeed where others haven't?
Shilpa Kannan caught up with chief executive Phee Teik Yeoh.
11 Mar 2015
- From the section Business