Bulgari store front
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Stretching the brand: Is it a good way for firms to grow?

Over recent decades the luxury industry has seen strong growth.

Buoyed by success in one area some brands have sought to expand into others.

But getting this right is not easy so what's the best way to extend a luxury brand?

Jewellery and watchmaker Bulgari explains why it has taken a cautious approach to expansion.

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