My shop: The shop for men that attracts the ladies
For four years Mike Wells has been running a shop in Leigh-On-Sea, Essex that caters specifically for men.
He loves his gadgets, comics and gizmos and the shop fulfils his dream of building a 'bloke's paradise'.
But he was surprised by the kind of clientele he ended up attracting.
This video is a part of a new series from the BBC Business Unit called My Shop. The series profiles independent shops that follow a distinctive business model on the high street. To suggest a shop . For the latest updates about the series follow video journalist Dougal Shaw on Twitter.
Consumer spending statistics are from the Nielsen report 'Brands risk losing the women of tomorrow!'.
- From the section Business