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'I've hit 50, let's go for it'

When he turned 50 Steve Everitt decided to "take the plunge" and follow his life-long dream.

He opened a shop in Coventry's Fargo Village last year, which is both a cult memorabilia store and a museum devoted to a legendary American TV star.

Video journalist Dougal Shaw went to visit him and recorded the encounter on his smartphone.

This video is a part of a new series from the BBC Business Unit called My Shop. The series profiles independent shops that follow a distinctive business model. To suggest a shop email us. For the latest updates about the series follow video journalist Dougal Shaw on Twitter.

Images of The Phil Silvers Show courtesy of Alamy.

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