Line messaging app
Media playback is unsupported on your device
Video

Line: Is there room for another messaging app?

The Japanese messaging service Line is set to sell shares for the first time in an initial public offering (IPO) in both New York and Tokyo.

Popular in Japan, Thailand and Taiwan, it is similar to the likes of WhatsApp, Facebook Messenger or WeChat in China.

So has Line got what it takes to break into markets where established messaging services are already dominant?

Go to next video: What's up with WhatsApp in Brazil?