New-age stories over breakfast in Beijing
Media playback is unsupported on your device
Video

New-age storytelling and some breakfast in Beijing

Immersive storytelling is a relatively new way of bringing customers and audiences closer to a product or a message.

The BBC's Stephen McDonell sat down with Kun Peng, the head of a Beijing start-up called Boundless X that specialises in immersive storytelling, to find out more as part of our Busy Breakfast series.

Go to next video: Can 60-year-olds still run a cool business?