Carwyn Jones
Media playback is unsupported on your device
Video

'I'm leading from the front', says Labour's Carwyn Jones

Focusing Welsh Labour's assembly election campaign on Carwyn Jones reflects "the age that we live in", the party leader has said.

Launching the campaign, Mr Jones said voters' decisions were partly based on party leader's performances.

Labour has led the Welsh government since 1999 and Mr Jones has been first minister since 2009.

Rival parties said Labour should be judged on its record, after 17 years in power in Wales.

But Mr Jones said "we've got the policies, the best pledges and the best manifesto next week".

Go to next video: Pledges to 'improve people's lives'