Viewers 'prefer TV sets to mobile devices'
The traditional television set is still at the heart of UK viewing, with only 1.5% of total viewing in 2013 watched via mobile platforms, figures suggest.
The average viewer watched three hours and 55 minutes of TV a day last year, according to commercial TV marketing body, Thinkbox.
But just three and a half minutes, the equivalent of three 30-minute shows a month, was watched via mobile devices.
David Sillito reports.
17 Feb 2014
- From the section Entertainment & Arts