James Bay
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James Bay on his new video, Hitchin and his hat

Past winners of the Brits Choice Award have gone on to great things. Adele, Sam Smith and Jessie J to name a few.

So it is hardly surprising to know that before he had even released his debut album, this year's winner, James Bay, was already attracting attention from critics.

It has been a meteoric rise for Bay, who still fondly remembers making his debut in Hitchin Working Men's Club.

He told BBC Breakfast about his success, and gave an exclusive preview off his new video, Let It Go.

Go to next video: BBC Music Sound Of 2015: James Bay