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Philip Morris denies wanting smoking study 'for marketing'

Tobacco firm Philip Morris International has denied that it wants access to a Scottish University's smoking study "for marketing purposes".

Philip Morris International (PMI), which makes Marlboro cigarettes, has submitted Freedom of Information (FoI) requests to Stirling University to obtain its research on why the teenagers start smoking and what they think of tobacco marketing.

Anne Edwards, the firm's director of external and regulatory communications told Winifred Robinson on Radio 4's You and Yours that it wanted to better understand the methodology behind the findings related to plain-packaged cigarettes and not displaying tobacco in shops.

She said the firm "was not looking for private information".

Your and Yours is broadcast weekdays at 1200 BST on BBC Radio 4 or listen again on oBBC iPlayer.

READ MORE: Uni fights tobacco giant over bid

  • 01 Sep 2011
  • From the section Health