Dr Jean Adams
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'Alcohol cost plan will have little impact on pricing'

A ban on the sale of alcohol below cost price, due to be introduced in April, will have a "limited impact" on overall alcohol pricing, new research claims.

The Newcastle University study comes a week after Prime Minister David Cameron visited the city and pledged to tackle the "scandal" of alcohol abuse.

Researchers visited 29 city stores and found 2,000 promotions on offer - but only 2% were at below-cost price.

Dr Jean Adams, who led the study, suggested a better option would be to introduce a minimum price of 50p per unit would target those drinking unhealthy amounts.

  • 23 Feb 2012
  • From the section Health
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