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Graphic anti-smoking campaign launched

A series of hard-hitting government adverts featuring people smoking cigarettes with a tumour bulging from them is being launched in England.

The adverts will tell smokers that just 15 cigarettes can cause a mutation that leads to cancerous tumours in what marks a return to shock campaigning.

This £2.7m advertising campaign will appear on TV, online and posters until February.

Dominic Hughes reports.

  • 28 Dec 2012