Promising results in breastfeeding vouchers trial
Initial results of a controversial scheme offering shopping vouchers to persuade mothers to breastfeed have shown promise, researchers say.
Mothers in three areas of Derbyshire and South Yorkshire where breastfeeding rates were low - between 21% and 29% - were offered vouchers of up to £200.
Of the 108 eligible for the trial scheme, 37 (34%) earned vouchers for breastfeeding at six-to-eight weeks.
The BBC's Jane Dreaper reports.
20 Nov 2014
- From the section Health