Jack White
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Jack White and the romance of vinyl

Jack White has embarked on his first tour as a solo artist after having spent much of his career as member of The White Stripes, The Raconteurs and The Dead Weather.

In Nashville, his adopted hometown, the musician has set up shop with his record label Third Man Records. There he not only records albums and shoots music videos, but hosts tailgate parties for his legions of fans.

But why does one of the most successful digital recording artists make sure his work is still pressed on vinyl just down the road at the local plant?

"The whole experience of vinyl is what we're after. If we don't see something moving, we lose romance," said Mr White.

"There's no romance for me to sing to you about an iPod."

The BBC caught up with Jack White in Nashville on the opening night of his tour at the city's legendary Ryman Auditorium.

"I had worried that White would be glib and pretentious," says the BBC's North America Editor Mark Mardell. "He's anything but. He's thoughtful, eager to explain, playful and endearingly humble when praised."

Photos from the concert in Nashville courtesy of Jo McCaughey.

Produced by the BBC's Franz Strasser and Bill McKenna.

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