America's mushy middle: eight types of voters
It's easy to assume American politics is defined by liberals on one side, and conservatives on the other.
But it turns out the reality is far more nuanced, according to a new report by the Pew Research Center.
Using new survey data, Pew Research was able to divide Americans into eight political types.
Only 36% of Americans have staunchly partisan views. The majority fall somewhere in the middle - and the challenge for politicians will be figuring out how to tap into these groups, who have different combinations of progressive and conservative opinions.
You can take a Pew Research quiz to discover what type you might fit into.
The BBC's David Botti breaks down this political landscape.
27 Jun 2014
- From the section Magazine