#BBCtrending: Swearing for feminism
A video which gets girls as young as six to swear has been watched over 12 million times online with the space of a few days.
The makers of the film - a for-profit company - say they put the girls in pink princess costumes and got them to use "a bad word for a good cause" to start a conversation about feminism.
But controversially, they're also selling a product as Anne-Marie Tomchak reports.
25 Oct 2014