Still of GIF-iti
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The most painstaking art in the world?

London based artist INSA started with standard graffiti. But wanting to get more out of his painting he came up with the concept of "GIF-iti" - a series of painted images which are photographed and then looped in a digital file known as a GIF.

He has worked on art pieces around the world.

Late last year he travelled to Brazil where he created his largest ever piece of GIF-iti. Over the course of four days, four separate images were painted by a team of people; each image was photographed by satellite and the four photographs looped into a one second GIF.

The Graphic Interchange Format (GIF) has created a number of challenges for INSA and he has altered his art accordingly. He says that now his medium is digital he uses fewer colours than he used to.

INSA has decided not to do interviews with his face on camera for artistic reasons. He spoke to the BBC about his work and his future plans.

Video Journalist: Tom Beal

All GIF-iti art courtesy of INSA

Rio footage courtesy of Ballantine's Scotch Whisky/INSA

Portugal.The Man v INSA - Making of 'Evil Friends', courtesy of Atlantic Records

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