The secret to a successful ringtone
Phone company Nokia has launched a competition for people to create a new ringtone for their mobiles, to replace the classic Nokia tune.
What makes a ringtone catch on?
For a start it has to be "really irritating" says musician Thomas Dolby, who co-invented the ringtone synthesizer embedded in Nokia phones.
He revealed all to James Coomarasamy on BBC World Service.
07 Sep 2011
- From the section Technology