A "booth babe" at CES
Media playback is unsupported on your device
Video

'Booth babes' stir controversy at 2012 CES

Some women at this year's Consumer Electronics Show in Las Vegas have expressed their frustration at the scantily-clad "booth babes" hired by some companies to promote their stalls.

The BBC's Matt Danzico investigates whether this practice is an effective marketing strategy or a reflection on gender relations in technology.

Go to next video: Taking the pulse at CES