CES 2014: Will.i.am's vision for 3D printing at gigs
Musician and television personality Will.i.am has hopes that traditional music merchandise is heading for a change.
He has joined up with 3D Systems, a 3D printing specialist, to experiment with the ways the technology can be used at live events.
He told the BBC's North America technology correspondent Richard Taylor that figurines based on a moment from a show could be a new form of merchandise at gigs.
Follow Richard Taylor on Twitter @RichTaylorBBC
- From the section Technology