Xiaomi launch
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Can Xiaomi take a bite out of Apple?

Chinese smartphone maker Xiaomi has unveiled two flagship phablets - putting them in direct competition with Apple's largest iPhones.

The similarities with the US tech giant do not end there, as the BBC's Celia Hatton discovered at the launch event in Beijing.

Read more: China's Xiaomi unveils two thinner, lighter phablets

Go to next video: Xiaomi 'overtakes' Samsung in China