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Is your child getting the hard-sell from friends?

Advertisers are increasingly trying to find ways to get consumers to spread the word about their products, but controversy over the involvement of children in this is forcing the advertising industry to examine its practices.

Concerns over children's involvement in what is called peer-to-peer marketing were expressed in the recent Bailey Review for the government, looking at pressures on growing up.

Stephen Robb reports.

  • 17 Sep 2011
  • From the section UK
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