Jamie Moakes
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Turning He-Man action figure Ram Man into gold

Jamie Moakes is on a mission to make the 1980s action figure Ram-Man into a new commodity by buying up as many as possible.

But by cornering the market can he make the plastic doll worth its weight in gold?

Eric Smith, Professor of Economics at the University of Essex is sceptical. He said: "In principle it is possible, but it depends on a lot of things going right, and they more often than not never go right."

Jamie Moakes and Professor Smith appear on More or Less on BBC Radio 4 on Friday, 16 December at 16:30 GMT and Sunday 18 December at 20:00 GMT. Listen again via the BBC Radio 4 website or download the programme podcast.

  • 16 Dec 2011
  • From the section UK
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