Athletes wearing the Team GB kit
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London 2012: Team GB McCartney Olympic kit revealed

Team GB's athletes will step out in a dark indigo blue kit, inspired by the union flag, with red shoes, when they compete at the 2012 London Olympics.

Leading designer Stella McCartney, who collaborated with Adidas, said it combined style with performance.

McCartney was watching as a host of prospective London 2012 athletes took to the catwalk to launch the kit at the Tower of London.

The BBC's sports correspondent James Pearce reports.

  • 22 Mar 2012