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NSPCC campaigns to prevent 'child abuse calls delays'

Most people wait over a month to report concerns over suspected child abuse, figures from the NSPCC suggest.

A record number of almost 45,000 people in the UK contacted the NSPCC because they were worried about a child in 2011, over a quarter more than 2010.

Around half of these cases were so serious they warranted immediate action.

But over half 56% of callers had waited more than a month and more than one in four (27%) had waited six months.

A video made by Skins director Amanda Boyle, urges members of the public not to ignore "niggling doubts" about a child's safety.

Head of Child Protection Awareness at the NSPCC, Chris Cloke, spoke to BBC Breakfast about the campaign.

  • 23 Mar 2012
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