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BBC survey: Olympics made 83% more proud to be British

The Olympic Games have had a positive effect on the UK, according to a survey for the BBC, but there are doubts how long the feel-good factor will last.

Some 83% said the Games had a positive effect on the UK and 80% thought it had made people more proud to be British.

However while 35% thought the effect of the Games would be long-term, 54% thought it would be short-lived.

James Pearce reports.

  • 16 Jan 2013
  • From the section UK