Center Parcs
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ASA bans Center Parcs advert offering term-time breaks

An "irresponsible" television advert for Center Parcs has been banned for encouraging parents to take their children out of school.

The advert, which showed parents and school-aged children holidaying at the resort, offered midweek breaks for £279, with small print stating "excludes school holidays".

Lynsay Taffe from the Advertising Standards Authority (ASA) told BBC Radio 5 live's Breakfast: "We hold ads to a standard where they shouldn't show things that are generally accepted to be irresponsible in society."

A Centre Parcs spokesman denied the advert encouraged parents to take children out of school but said they would take on board the ASA's comments and continue to work within their guidelines.

  • 23 Apr 2014
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