Asda president Andy Clarke
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Asda boss: 'It is not all about price'

It is "not enough" for supermarkets to sell goods at low prices, Asda chief executive Andy Clarke has said.

Mr Clarke told the Today programme that in the current market it is necessary for supermarkets to pay extra attention to quality and service.

First broadcast on BBC Radio 4's Today programme on Friday 16 May.

  • 16 May 2014
  • From the section UK