John Maguire
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How many people donate after ice bucket challenge?

The ice bucket challenge has been the internet phenomenon of the summer - raising tens of millions of pounds for charity and increasing awareness of motor neurone disease around the world.

But in figures shown to BBC Breakfast, only one in ten people who did it, actually donated.

John Maguire reports.

  • 12 Sep 2014
  • From the section UK
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