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British Army launches 'rebranding' campaign

The British Army has launched a publicity campaign to keep its work in the public eye, following the end of combat operations in Afghanistan.

The "Normal Day" campaign aims to explain to the public the roles the Army fulfils around the world.

It has been launched alongside a recruitment drive, aimed at attracting regulars and reserves.

  • 16 Jan 2015
  • From the section UK
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