Mannequin targets disabled consumers
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Wheelchair user creates mannequin to target disabled consumers

British businesses could be losing out on a potential £420 million a week by failing to target disabled consumers.

Sophie Morgan is an artist who designed the 'Mannequal' – a wheelchair for mannequins that is both a style guide for wheelchair users and a symbol of inclusivity.

Producer: Laura Westbrook

  • 22 Feb 2017
  • From the section UK