Woman buying goods at a shop
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Discount store growth due to 'attitude change'

People in the East Midlands have been talking about their attitude to shopping in discount stores.

The shops are a growing sector of the High Street as customers look for bargains in tough economic times.

Poundworld, which has just opened a new branch in Long Eaton in Derbyshire, hopes to open five more stores in the region next year, which it said would create about 100 jobs.

Mike O'Sullivan reports.

  • 15 Dec 2011