Are you beach body ready?
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Will 'body shame' ad ban catch on?

London's mayor Sadiq Khan plans to ban adverts promoting "unhealthy or unrealistic" body images on the city's transport.

The advertising watchdog received 378 complaints in 2015 about a weight-loss advert that asked customers if they were "beach body ready?"

Mr Khan has now asked TfL to set up its own advertising steering group.

  • 15 Jun 2016
  • From the section England