One million creme eggs per day - how do they crack that?
Every day the Cadbury factory produces more than one million creme eggs, five million bars of chocolate and 400 million chocolate buttons.
How do they do that?
A £75m investment at the Cadbury plant in Bournville, in Birmingham has been unveiled with new, fast-moving production lines to boost efficiency and ensure the factory remains competitive.
It comes seven years after a controversial take-over by American food giant Kraft - now renamed Mondelez International.
- From the section Birmingham & Black Country