The 'fake' pub
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University's £20,000 fake pub to study alcohol effects

London's South Bank University has built a £20,000 fake pub to test the effect of alcohol on people's behaviour.

The psychology department has created the venue with lighting, music and even pre-recorded chatter, to help drinkers feel that they are in a real bar.

BBC London's Alice Bhandhukravi spoke to Dr Tony Moss, Head of Psychology at South Bank University, and Alcohol Concern's Eric Appleby.

  • 19 Feb 2014
  • From the section London