Chris Bramell said the event was "not all about looks"
Media playback is unsupported on your device
Video

Mr World contestants arrive in Southport

Competitors from more than 40 countries have arrived in Southport to take part in the Mr World competition.

Current Mr England Chris Bramell, from Liverpool, said the event was not just about being "eye candy".

Contestants battle it out over five heats including an extreme and sports challenge, style and fashion, as well as talent round.

The final will be staged at the Southport Theatre and Convention Centre on 19 July.