Loch Ness monster stars in £2m tourism campaign
The Loch Ness monster is to take centre stage in a new £2m advertising campaign aimed at promoting the local area to foreign visitors.
The advertising push will be targeted at key overseas markets.
Tourism chiefs hope to increase the number of international tourists to the area by 50,000 over the next four years.
BBC Scotland's Craig Anderson reports.
29 Jan 2015
- From the section Scotland