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£4m advertising campaign launched to boost Wales tourism

Castles, beaches and dolphins will star in a new £4m TV advert and campaign aimed at boosting tourism in Wales.

It features music from singer Cerys Matthews and advises visitors to "pack an open mind, a sense of adventure, and an appetite for discovery".

It will be launched on St David's Day as part of Wales Tourism Week and will be shown across the UK and Ireland.

Wales' Economy Minister Edwina Hart said it would tackle misconceptions about Wales.

  • 24 Feb 2014
  • From the section Wales
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