£4m advertising campaign launch to boost Wales tourism
Castles, beaches and dolphins will star in a new £4m TV advert and campaign aimed at boosting tourism in Wales.
It features music from singer Cerys Matthews and advises visitors to "pack an open mind, a sense of adventure, and an appetite for discovery".
It will be launched on St David's Day as part of Wales Tourism Week and will be shown across the UK and Ireland.
Wales' Economy Minister Edwina Hart said it would tackle misconceptions about Wales.
However, local councils and tourist organisations are facing cuts in the funding available to promote their attractions.
Abigail Neale reports.
24 Feb 2014
- From the section Wales